Actual humans, no bots
SwayAd targets real people who make active decisions to perform an action on the web or offline.
Our tech detects and minimizes bots (the web is full of them) to deliver real eyeballs on your content.
The process, in detail
Geek alert 
SwayAd.com algos and software are geared to save money while achieving optimal return on investment, that is, bang for your buck.
How does targeting work?
It starts with analyzing trillions of data points to compose the initial ad buying recommendations.
SwayAd.com draws from tons of different data sources such as competitive analysis, detailed voter demo, and social media channels to accurately build high-value target groups for each campaign.
Where is the money spent?
SwayAd.com is plugged into Google, YouTube, Instagram, TikTok, and Facebook - more platforms are developed regularly.
Deep inside this portion lies mathematical portfolio allocation and asset valuation software, which makes data transformations and produces the ad allocation set.
How does optimization work?
Once the initial allocations are fixed, we perform A/B testing via regression analysis to determine what demo, creative, and copy produces the optimal ROI per channel at the respective moment in time.
After a campaign launches the software regularly updates all campaign elements.
We call this Dynamic Tactical Allocation, which helps produce optimal ad spends through time.
Let us know where you’d like to run ads!
We 
feedback! Let us know about platforms you’d like us to investigate running ads here: [SwayAd.com Feature Request](NEED LINK)