Autonomous Ads Explained in Detail

Actual humans, no bots

SwayAd targets real people who make active decisions to perform an action on the web or offline.

Our tech detects and minimizes bots (the web is full of them) to deliver real eyeballs on your content.

The process, in detail

Geek alert :nerd_face: algos and software are geared to save money while achieving optimal return on investment, that is, bang for your buck.

How does targeting work?

It starts with analyzing trillions of data points to compose the initial ad buying recommendations. draws from tons of different data sources such as competitive analysis, detailed voter demo, and social media channels to accurately build high-value target groups for each campaign.
Ad campaign elements like spend, timing, ad channels, and targeting hit the bullseye with

Where is the money spent? is plugged into Google, YouTube, Instagram, TikTok, and Facebook - more platforms are developed regularly.

Deep inside this portion lies mathematical portfolio allocation and asset valuation software, which makes data transformations and produces the ad allocation set.

A magnifying class examines advertising channels YouTube, Instagram, and Facebook, depicting how SwayAd's algorithms allocate advertising spend across platforms optimally.

How does optimization work?

Once the initial allocations are fixed, we perform A/B testing via regression analysis to determine what demo, creative, and copy produces the optimal ROI per channel at the respective moment in time. software tests advertising channels, creative, spend, and campaign duration to find the winning combination for every ad spend.

After a campaign launches the software regularly updates all campaign elements.

We call this Dynamic Tactical Allocation, which helps produce optimal ad spends through time.

A stop watch, wrench, and thumbs-up illustrate how updates all campaign elements in real time to produce the best results

Let us know where you’d like to run ads!

We :heart: feedback! Let us know about platforms you’d like us to investigate running ads here: [ Feature Request](NEED LINK)